Car insurance

You could pay less than £492 for your car insurance; 50% of our new customers did from January-June 2018.

✔ 24/7 accident helpline
✔ Windscreen cover 
✔ In car entertainment cover 

Multicar insurance

Up to 10% discount on additional Multicar policies

✔ Matched No Claim Discount
✔ Individual policies

Why choose First Alternative?


UK direct insurance

Policy holders up and down the country


UK based call centres

Here when you need us

Putting our customers first

First Alternative is part of esure Group. We keep our customers happy, by providing stellar customer service. All our call centres are UK based, filled with friendly staff, ensuring you have a good experience when you need to contact us. If you want to insure your car with us today, get a quote now.