First Alternative Cookies Policy
First Alternative takes your privacy seriously and will take great care to ensure your information is managed securely and lawfully.
When personal information is collected through the website we will be transparent about how we will use it and why it needs to be collected.
When you visit First Alternative's website cookies are used to collect anonymous information so that your experience with the website can be improved in the future.
What are cookies?
What types of cookies do we use?
We use session, persistent and third-party cookies on our websites. Session cookies exist for the duration of a visit and are erased when you close the web browser. Persistent cookies are stored until they expire, which can range from several minutes to many years. Third-party cookies are provided by our trusted partners and are either session or persistent.
Accepting or rejecting cookies
You may be able to adjust your internet browser to warn you when a new cookie is about to be stored, that way you can make a decision whether to accept or reject it. If cookies are already on your system, you can delete them.
The Cookies we use are explained below:
We use these cookies to make sure that our website is working correctly and they are essential for us to provide you with a quote and for you to purchase an insurance policy. To do this we also collect anonymous data from your computer that helps us to optimise the website and make sure that we give you the best possible experience.
- Adobe Analytics
We use Adobe Analytics cookies to monitor traffic and behaviour on our website. We use this data to discover high-value audiences and power our customer intelligence. All data is anonymised.
- Google Analytics
We use Google Analytics cookies to give us insights into our website traffic and marketing effectiveness. It helps us optimise and target our activities more effectively. Again, all of your data is anonymised.
- Google BotGuard
We use Google BotGuard to protect against 3rd party bots via the reCAPTCHA anti spam tool.
About Google BotGuard
We use Optimizely to run tests on our site that show different versions of pages to certain users. The cookies used by Optimizely simply enable this process to happen. No personal information or data is stored in these cookies. We then use the results of these tests to improve our users’ on-site experience and our general site performance.
About Optimizely Cookies
Ensighten's tag management platform provides us with the ability to effectively deploy and manage third party applications for analytics, advertising and a range of other purposes. Essentially, Ensighten is just a “container” into which we place various snippets of code, a few of which are used to serve some of the cookies mentioned above. Ensighten itself does not collect or store any personal information.
- Session Cam
We use SessionCam to help us quickly identify technical bugs (such as styling issues, broken pages) and opportunities to improve the design and functionality of our website. SessionCam does not capture or process any personally identifiable information, nor does it capture or process any data that our users enter on our website.
About Session Cam
- Trust Pilot
We use Trust Pilot to contact customers to provide reviews post sale. These reviews are displayed on the Trust Pilot and First Alternative's websites.
About Trust Pilot
We use anonymous data collected from these cookies to give you a better experience on our website and to target offers, promotions and marketing material when you visit other websites on the internet. We may also use your email address to send you a copy of your insurance quote, in order to do this we will share this with our data processing provider who is outside of the esure group of companies.
These technologies are used to allow you to share pages and content that you find interesting on our website through third party social and other networking websites.
Find out more about cookies