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Car insurance

You could pay less than £377 for your car insurance; 50% of our new customers did from June - December 2018.

✔ 24/7 accident helpline
✔ Windscreen cover 
✔ In car entertainment cover 

Multicar insurance

Get a discount on all the cars you insure with us

✔ Valid for you, your partner, or anyone over 25 living at your household
✔ Individual policies

✔ Once you’ve insured two or more cars with us


Why choose First Alternative?


UK direct insurance

Policy holders up and down the country


UK based call centres

Here when you need us

Putting our customers first

First Alternative is part of esure Group. We keep our customers happy, by providing stellar customer service. All our call centres are UK based, filled with friendly staff, ensuring you have a good experience when you need to contact us. If you want to insure your car with us today, get a quote now.