We're experiencing extremely high call volumes right now, so you may find it's quicker to use our online services, such as making a claim in My Account. If you need our help but it's not urgent, please consider waiting a few days to allow us to prioritise the customers who need immediate support. 


Car insurance

Take out our comprehensive car insurance and get:

✔ 24/7 accident helpline
✔ Windscreen cover 
✔ In car entertainment cover 

Multicar insurance

More than one car at home? Take a look at our Multicar Insurance.

✔ Valid for you, your partner, or anyone over 25 living in your household
✔ Guaranteed quotes for 12 months, if your details don't change
✔ Individual policies

✔ Available for two or more cars in your household

Why choose First Alternative?


UK direct insurance

Policy holders up and down the country


UK based call centres

Here when you need us

Putting our customers first


First Alternative is part of esure Group. We keep our customers happy, by providing stellar customer service. All our call centres are UK based, filled with friendly staff, ensuring you have a good experience when you need to contact us. If you want to insure your car with us today, get a quote now.


Customer Support Hub – for our latest guidance and support, including information on our Covid-19 initiatives, please visit our dedicated Hub