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Car insurance
You could pay less than £377 for your car insurance; 50% of our new customers did from June - December 2018.
✔ 24/7 accident helpline
✔ Windscreen cover
✔ In car entertainment cover
Multicar insurance
More than one car at home? Take a look at our Multicar Insurance.
✔ Valid for you, your partner, or anyone over 25 living in your household
✔ Guaranteed quotes for 12 months, if your details don't change
✔ Individual policies
✔ Available for two or more cars in your household
Why choose First Alternative?
UK direct insurance
Policy holders up and down the country
UK based call centres
Here when you need us
Putting our customers first
First Alternative is part of esure Group. We keep our customers happy, by providing stellar customer service. All our call centres are UK based, filled with friendly staff, ensuring you have a good experience when you need to contact us. If you want to insure your car with us today, get a quote now.
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