Thanks for visiting First Alternative

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If you're looking to get a new quote from us, we're working on something new at the moment, which unfortunately means you can’t currently get a quote from us. Please do visit us again the next time you’re looking for car insurance.

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Car insurance

With our comprehensive car insurance you can get:

✔ 24/7 accident helpline
✔ Windscreen cover 
✔ In car entertainment cover 

Retrieve a quote
Find out more
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Cost of living: how we can help – we understand lots of people are struggling at the moment. If you feel like you need some additional support or guidance, we’re here to help.
Find out more

Why choose First Alternative?

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UK direct insurance

Policy holders up and down the country

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Putting our customers first

First Alternative is part of esure Group. We keep our customers happy by providing stellar customer service.

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Customer Support Hub – for our latest guidance and support, including information on our Covid-19 initiatives, please visit our dedicated Hub