Car insurance
You could pay less than £425 for your car insurance; 50% of our new and renewing customers did from April-June 2017
✔ 24/7 accident helpline
✔ Windscreen cover
✔ In car entertainment cover
Multicar insurance
Up to 10% discount on additional Multicar policies
✔ Matched No Claim Discount
✔ Individual policies
✔ Individual policies
Why choose First Alternative?
UK direct insurance
Policy holders up and down the country
UK based call centres
Here when you need us
Putting our customers first
First Alternative is part of esure Group. We keep our customers happy, by providing stellar customer service. All our call centres are UK based, filled with friendly staff, ensuring you have a good experience when you need to contact us. If you want to insure your car with us today, get a quote now.