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Cost of living: how we can help – we understand lots of people are struggling at the moment. If you feel like you need some additional support or guidance, we’re here to help.
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Car insurance

Take out our comprehensive car insurance and get:

✔ 24/7 accident helpline
✔ Windscreen cover 
✔ In car entertainment cover 

Retrieve a quote
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Why choose First Alternative?

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UK direct insurance

Policy holders up and down the country

Putting our customers first

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First Alternative is part of esure Group. We keep our customers happy, by providing stellar customer service. If you want to insure your car with us today, get a quote now.

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Customer Support Hub – for our latest guidance and support, including information on our Covid-19 initiatives, please visit our dedicated Hub