About us

In 2025, First Alternative, as part of esure Group, was purchased by Ageas.  Ageas is a listed international insurance Group with a heritage spanning 200 years. In the UK, Ageas is one of the biggest car and home insurers, already trusted by over four million customers.  The acquisition has no impact on First Alternative customers, who can continue to expect the same great cover and helpful, efficient service.

First Alternative is dedicated to providing quality, cost effective car insurance for our customers.

• Our Offices
• Complaints Management 
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