Please note - planned maintenance
OffWe’ll be performing planned maintenance to improve our services from 22:00 on Friday 12th December 2025 until 07:00 on Saturday 13th December 2025. During this time you will be unable to get a quote or buy a policy from us, and access to your Account will be temporarily unavailable. We apologise for any inconvenience this may cause and appreciate your understanding.
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Car insurance
With our comprehensive car insurance you can get:
✔ 24/7 accident helpline
✔ Windscreen cover
✔ In car entertainment cover
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Why choose First Alternative?
OffUK direct insurance
Policy holders up and down the country
5 Star rated cover
Comprehensive car insurance
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Putting our customers first
First Alternative is part of esure Group. We keep our customers happy by providing stellar customer service.