Please note - planned maintenance

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We’ll be performing planned maintenance to improve our services from 22:00 on Friday 12th December 2025 until 07:00 on Saturday 13th December 2025. During this time you will be unable to get a quote or buy a policy from us, and access to your Account will be temporarily unavailable. We apologise for any inconvenience this may cause and appreciate your understanding.

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Car insurance

With our comprehensive car insurance you can get:

✔ 24/7 accident helpline
✔ Windscreen cover 
✔ In car entertainment cover 

 

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Cost of living: how we can help – we understand lots of people are struggling at the moment. If you feel like you need some additional support or guidance, we’re here to help.

Why choose First Alternative?

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UK direct insurance

Policy holders up and down the country

 Defaqto 5 Stars Car Insurance 2014-2024 EXPERT RATED

5 Star rated cover

Comprehensive car insurance

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Putting our customers first

First Alternative is part of esure Group. We keep our customers happy by providing stellar customer service.