The First Alternative story
The First Alternative product offers drivers the opportunity to build up to 75% no claims discount - unlike most other companies who offer only 65%. If you have 4 years no claim discount we give you an instant 65% discount, and with 5 or more years 70%. Plus if you then renew with us you'll earn an extra 1% no claim discount each year you stay claim free, up to a maximum of 75%.
The company also provides Comprehensive policyholders with courtesy cars while their own are being repaired at one of the company’s network of repairers.