Car insurance

You could pay £181, 10% of new customers did in July 2016

✔ 24/7 accident helpline
✔ Defaqto 5 Star rated cover

Multicar insurance

Up to 10% discount on additional Multicar policies

✔ Matched No Claim Discount
✔ Individual policies

Why choose First Alternative?


UK direct insurance

Policy holders up and down the country


UK based call centres

Here when you need us


Quality insurance

Our car cover is rated Defaqto 5 Stars

Putting our customers first

First Alternative is part of esure Group, we are dedicated to providing Defaqto 5 Star rated car insurance for our customers. We keep our customers happy, by providing stellar customer service. All our call centres are UK based, filled with friendly staff, ensuring you have a good experience when you need to contact us. If you want to insure your car with us today, get a quote now.